Business to business marketing

Description

1re édition | 2013 | 520 pages | 9782804182670

de Christophe Bénaroya, Philippe Malaval

Reference handbook in terms of interorganisational marketing, written by experts from the field, this book is adapting the marketing fundamentals to diverse BtoB contexts.

Délai de livraison de 3 à 5 jours ouvrables (selon disponibilité locale)